Perthshire Market Trends First Quarter 2024

Perthshire Market Trends

Room night pace in the market saw a pick-up of 9% YOY with room nights booked in the last 28 days on last year.

Looking ahead, we are seeing a positive move in the market in the next 12 months against last year – The months of May and June 2024 is seeing the strongest pick-up.

The average booked rate in the market is $203 and this continues to rise at 3%, with growth vs last year in many months in the next 12 months – the likes of July and Sep seeing strong growth in ADR.

Over the L28 days the US market has made up 16.1% of all reservations (with an average rate of $315), domestic bookings make up 58.2% of all reservations (with an average rate of $147).

Flexible bookings continue to account for 68.6% of all reservations, with a growing booking window for both refundable and non-refundable rates (83 days vs 38 days).

Mobile bookings accounted for 34.8% of bookings and Package at 15.8% of bookings. We have seen 41.8% of bookings come from international travellers.

Opportunities

• Making sure your availability and inventory is open for our travellers to view and book your property.
• As mentioned to many of you recently, I recommend keeping your promotions running, but add any blackout dates for busy periods, to make sure you are visible for travellers booking later in the year.
• Checking in on content and amenities, adding any new photos or amenities to help improve your visibility and ranking in a competitive market.
• Consider our Accelerator or TravelAds for any quieter periods of the year – Let me know if you would like to explore these further.

Contact:

Kim Kjaerside (he, him, his)

Associate Market Manager – Scotland

Tel +44 (0) 7503 876 097

Email: kkjaerside@expediagroup.com

www.expedia.com