Radio Listening Remains Strong Across Perthshire as Bauer Stations Reach Over 20,000 Weekly Listeners

Radio continues to play an important role in everyday life across Perthshire, with the latest RAJAR Q3 2025 results showing that Bauer Media’s Greatest Hits Radio Tayside & Fife reaches 23,000 adults every week. 

These results highlight the continued popularity of local radio and its ability to inform, entertain, and connect communities across the region. 

A Trusted Local Brand for Perthshire 

Listeners across Perthshire are tuning in for a total of 105,000 listening hours every week, giving Greatest Hits Radio Tayside & Fife a strong 3.1% local commercial market share. 
Broadcasting the biggest songs of the 70s, 80s, and 90s, along with familiar presenters and local news, the station continues to engage audiences who value connection, nostalgia, and community. 

Greatest Hits Radio Tayside & Fife remains a trusted part of local life — a companion for listeners and a powerful partner for advertisers. 

Digital Listening Keeps Growing 

Listening habits across Scotland are evolving, with digital platforms leading the way. 
Across Bauer Media’s network, 83% of all listening now happens on digital devices — 9% above the UK industry average. 
From smart speakers and DAB+ radios to mobile streaming, audiences are connecting with their favourite local stations in more ways than ever before. 

Helping Local Businesses Be Heard 

Bauer’s Greatest Hits Radio Tayside & Fife helps local businesses across Perthshire reach real people with creative, results-driven audio campaigns. 
Whether promoting tourism, hospitality, or community events, Bauer Media’s local advertising solutions offer a trusted and cost-effective way to increase brand awareness and drive response. 

Get in touch with your local Account Manager today: 

Nicola Leighton 
📧 nicola.leighton@bauermedia.co.uk 
📞 07521 425637 

Or find out more at: 
👉 https://hitsradioadvertising.co.uk/ 

About Bauer Media Audio 

Bauer Media Audio UK is part of Europe’s leading digital commercial radio broadcaster and audio operator. 
Bauer operates popular and trusted radio brands including Hits Radio, and Greatest Hits Radio, connecting millions of listeners through music, entertainment, and local news. 

Through these stations, Bauer provides local businesses with a cost-effective and impactful way to reach real audiences on air, online, and across smart speaker platforms.