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VisitScotland Destination and Sector Marketing Fund - Applications Open

This fund is now open for applications. Note that the closing date is different for each tier.

This £3 million fund helps destination and sector groups in Scotland use the latest consumer insights to develop and promote visitor experiences both sustainably and responsibly to the domestic market year-round, while also working with communities to rebuild local visitor economies.

About the three tiers of funding:

Tier 1 - City Region Award Programme - awards between £50,000 and £100,000
Tier 2 - Pan-Scotland sector groups and regional destination organisations - awards between £40,000 and £80,000
Tier 3 - Local destination organisations, marketing groups and non-pan Scotland sector groups - awards between £10,000 and £20,000

This one-off fund is being delivered on behalf of the Scottish Government by VisitScotland, which is the awarding body for this fund. The fund is part of the post-COVID recovery programme developed by the Scottish Tourism Emergency Response Group (STERG) in collaboration with members of the Tourism Task Force.

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