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Perthshire Chamber of Commerce

Upskill with short, no cost course on Digital Marketing

Hello 

Improve your skills with no-fee, short courses in Digital Marketing from Abertay University. There are four courses, delivered online with live, interactive teaching sessions. 

The courses are:

  • Digital Marketing Audit - auditing digital marketing environments
  • Digital Marketing Toolkit - creating successful digital marketing campaigns
  • Digital Marketing Strategy - developing creative and effective digital strategies
  • Digital Marketing Metrics - analysing digital data and metrics

The first course, Digital Marketing Audit, starts 23 June. The second course, Digital Marketing Toolkit, starts 7 July.

Who are they for?

There are no academic entry requirements for the course. Whether you are currently in work, furloughed or self-employed, we welcome your application.

Digital Marketing is a key area of marketing, for which there is a widely identified skills gap.  Studying the courses will help you upskill in your current job, take on new responsibilities or help prepare for a new career. Abertay can offer them at no cost as they are fully funded by the Scottish Funding Council.

Qualifications

On successful completion of all four short courses for Digital Marketing, you will have achieved Scottish Credit and Qualifications Framework (SCQF) 20 credits, a standalone qualification. The SCQF supports all learners in Scotland for all levels of qualifications.

Should you wish, you will also have the opportunity to complete other free short courses in Digital Business and Managing Transformational Change, both of which will also have 20 credits.

Successfully complete the whole series, worthy of 60 SCQF credits, and you will be awarded a Graduate Certificate in Digital Business, a credited university qualification.

Abertay University | Bell Street | Dundee | DD1 1HG

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