Scotland is Open

Brand Scotland has launched a new nation brand campaign and the first brand marque for Scotland that aims to build awareness of the values that make Scotland a good global citizen and will inspire international audiences to live, work, visit, study, and do business.

Formed in 2018, Brand Scotland is the collective communications efforts of the Scottish Government, VisitScotland, SE/Scottish Development International, Highlands and Islands Enterprise, Universities Scotland, Creative Scotland and Scotland Food & Drink to harness our energy, expertise and resources together and increase the impact of all our work in building Scotland’s global reputation and in order to stimulate renewed and sustainable opportunity. Our partners are sharing this campaign update with their networks and partners too so it might reach you more than once, but we wanted to share to be sure it reaches you.

Globally recognised for creativity and innovation, Scotland continue to lead from the front with a bold approach to nation branding with a fresh, creative, contemporary way of presenting our country, our values and the new single nation marque to share with the world what kind of nation we are and aspire to be in the future.

‘Scotland is Open’ Brand Launch

The new 80 second brand film called ‘Scotland is Open’ showcases our values (Welcoming, Generosity of Spirit, Pioneering, Determined, and Creative) in a way that is inspiring, has strong emotional appeal and can firmly position us as a ‘force for good’ representing an international outlook built on kindness, equality, fairness, and climate.

Scotland Is Open - YouTube

Scotland is Open

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