Etape Caledonia Supports Lifesaving Work Of Scotland's Charity Air Ambulance (SCAA)
Organisers match registration fees from route post codes in donation to Air Ambulance
Pedallers from Highland Perthshire have another great reason to take part in this year's Etape Caledonia.
Not only will they test their strength and endurance in the UK's original closed-roads mass participation sportive … but participants from postcodes within the parameter of the route will also help to secure funding for the lifesaving work of Scotland's Charity Air Ambulance (SCAA).
Organisers Limelight Sports are matching the registration fees of all participants with general places from postcodes within the route, in a donation to SCAA, which is based nearby at Scone Airport.
Craig Dews, CEO at Limelight Sports, explained: "Etape Caledonia runs through some fairly remote areas of Highland Perthshire so we recognised the connection between our event and SCAA.
"Their work is critical to the safety of many people in rural areas and we are delighted to be in the position to match 100% of what is made on registration fees in a donation to SCAA.
"SCAA is entirely funded by the people and companies of Scotland, so anything we can do to support them will ultimately help to keep them in the air and saving lives."
David Craig, CEO of SCAA, said: "SCAA is often called to emergencies involving cyclists or illness and injury in some of Scotland's most remote and rural areas."
He added: "Etape is about all those things - people enjoying sport in our glorious countryside - and it's heartening that the organisers recognise the value of the air ambulance and the work that we do.
"We are extremely grateful to everyone from those post codes who will help fund our vital lifesaving service by signing up to take part in this amazing event."
Earlier this year Etape announced that Marie Curie was back on board as official charity partner for the 11th year. Marie Curie has so far received £1.6million from the event and organisers hope 2019's Etape Caledonia will raise a further £80,000 for the charity.
The Etape Caledonia was the UK's original closed-roads event when it was launched in 2007. Limelight is encouraging past participants to get back in the saddle on May 19 to pedal Perthshire on an 85-mile closed road circuit that takes in some of Scotland's most stunning landscapes. A shorter 40-mile route option is also available.
Both routes begin and end in Pitlochry. The 85-mile route follows the banks of Loch Rannoch and Loch Tummel with a demanding ride around Mt Schiehallion, one of Scotland's most popular munros. The 40-mile route deviates at Loch Tummel, taking riders south towards Coshieville, then Aberfeldy before heading back towards Pitlochry.
Team Marie Curie charity places start at £24.99 for a 40-mile place (£150 minimum sponsorship); 85 mile pledge place - £59.99 registration fee, £350 minimum sponsorship; 85 mile Gold Bond option, includes premium benefits - £59.99 registration fee and £650 minimum.
Participants wishing to register for Etape Caledonia and raise money for Marie Curie should visit www.etapecaledonia.co.uk.
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