Deadlines approaching: Fully Funded Scottish Tourism Leadership Programme
If you’re a current or aspiring leader working in tourism in Scotland, then our Introduction to Tourism Leadership short courses are designed for you. The live (real time) online 3-day courses are fully funded for this financial year (2021/22) only thanks to Scottish Government tourism recovery funding, so it’s the perfect time to apply.
Please read the Guidance notes on applying.
Our next Introduction to Tourism Leadership application deadlines are:
- Visitor Attractions, 9 January 2022
- Rural Pan Scotland, 30 January 2022
- Pan Scotland, 20 February 2022
Click here for more information or to apply.
Each course features presentations from a number of inspiring tourism leaders around the world and provides participants with an opportunity to work alongside other tourism leaders to explore innovative and inspiring solutions to some of the key challenges the sector faces today.
This year, all courses include a particular focus on recovery and resilience, and the response to tourism's role in Scotland's net zero ambitions.
Previous participants have talked about how the courses have helped to transform their businesses, destinations and careers.
The next courses include one specifically for Visitor Attractions (application deadline 9 January 2022), another for Rural Tourism businesses (application deadline 30 January 2022) and a final course which any tourism leaders from across Scotland can apply for (deadline 20 Feb 2022). You will find more details on course dates and confirmed speakers in the table below. Please read the Guidance notes on applying before filling in the form.
The courses are part of the Scottish Tourism Leadership Programme, a Scotland-wide programme to support business and community-led tourism enterprises taking the lead in the sector’s COVID-19 recovery. It offers a range of opportunities to develop personal skills and expertise, to gain insight from fellow participants and subject specialists, and to become part of a growing network of people working together to develop innovative tourism opportunities.
More information about the short courses
The economic, social, and cultural impacts of the Covid-19 global pandemic, overlaid with growing consumer awareness and policy directives on balanced tourism development, present unprecedented challenges for destination leaders.
These short courses, fully funded for successful applicants through Scottish Government tourism recovery funding, will help your destination respond. All courses cover:
- Place and destination leadership and development
- The importance of the whole customer journey end to end
- Market trends and drivers (such as digital and sustainability)
- The critical need to enhance market resilience for innovation, visitor experience and product development.
- Recovery and resilience, and the response to tourism's role in Scotland's net zero ambitions.
The course content, case studies and speakers are customised to reflect the focus of specific markets. Full information and applications through Napier University at: https://www.napier.ac.uk/study-with-us/short-courses/scottish-tourism-leadership-development-programme
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