Complete storytelling workshops
This is a hugely relevant training opportunity that’s being offered to participants from all sectors of Scottish tourism. It’s specifically designed to help boost industry recovery from the impacts of the pandemic by helping operators to take advantage of the business benefits offered by Scotland’s Year of Stories 2022.
This Themed Year is particularly suited to all categories of tourism, offering considerable and significant potential for every sector to capitalise on. Whatever their type, size or location, every tourism business has stories to tell. Great stories are at the heart of outstanding consumer experiences. Creating and delivering engaging and memorable stories has the power to drive footfall, generate public interest and engagement, and increase secondary spend.
The Year of Stories will celebrate and shine a spotlight on the wealth of stories inspired by or created in Scotland, and the extensive programme of funded and partner events across the country over the next 12 months will ensure consumer awareness and promote involvement, so tourism businesses can align their activities to make the most of the benefits. There has therefore never been a more important or appropriate time for tourism operators to unlock the full potential of their stories.
In recognition of this, a series of ten Complete Storytelling one-day workshops has been organised at venues throughout the country over the next couple of months to arm businesses with the practical tools they need to reap the benefits of storytelling. These highly motivational and inspirational sessions will teach delegates theory and practical aspects of communications and sales skills to enable them to enhance customer service delivery and re-build income streams. The training is being delivered by storytelling experts from Complete Works (who – attendees at Scotland’s Tourism Industry Conference in November will remember – delivered an outstanding, dynamic presentation on the power of storytelling). Using performance, body language and voice techniques that are tried, tested and utilised by actors and presenters, the experienced trainers will teach workshop attendees how to create and deliver stories that result in exceptional consumer experiences and generate increased income.
This highly practical course is being offered at the vastly reduced rate of just £50 inclusive of VAT as a result of funding support from Skills Development Scotland (SDS) and the Scottish Government. (This calibre of tailored training would normally cost in the region of £150-£200 per delegate.)
The Complete Storytelling workshops are based on a course piloted by ASVA last summer at five events throughout the country. Delegate feedback on these was superb: 97% of attendees said the workshop either fully matched or exceeded their expectations and over 90% said they would implement its content and guidance. In addition to benefitting from the wealth of skills they learned, participants took away increased confidence, motivation and positivity. This specialist training therefore comes with a strong track record of industry approval.
Places for the February and March events in Edinburgh, Glasgow, Dundee, Inverness, Perth and Falkirk are selling quickly. Booking as soon as possible is therefore recommended to avoid disappointment – particularly as this training opportunity is open to businesses across Scotland’s entire tourism industry.
Details of the workshop dates and locations, plus booking links, can be found here.
News Articles
- Binn Group Golf Day Champions Local Charities
- KILMAC Tee-Up Support for Perth Festival
- Stagecoach recognises star employees across the country
- Over 300,000 Tax Credits Customers Have One Month Left to Renew
- Energy Companies' Customer Service Hits Record Low
- Scottish Police Officers Set to Take Action in Pay Dispute
- Chancellor Must Act Now as Toxic Combination of Costs Crisis Hits Scottish Economy
- Monica Galetti is Scotland's first Seafood Ambassador
- £22 Million Support Package to Help Unemployed People Over 50 Find Work
- Rising Prices Push Scotland Towards Household Debt Crisis
- Royal Mail Managers to Strike Over Jobs and Pay
- British Airways Cancels 1,500 More Flights
- UK Economic Outlook has Deteriorated, Bank of England Warns
- Consultation Launched on Scottish Government’s Moveable Transactions Bill
- Nearly 40,000 BT Workers Vote to Strike Over Pay
- New £6m Inverness Distillery will be the First in Nearly 40 Years
- Third of Scots Cut Back Spending on Essentials
- Gillespie Macandrew Appoints Construction Specialist Ross Taylor to Partnership
- Graham + Sibbald Open Dunfermline Office
- Why Should Companies Make the Move to Electric Cars?
- Something for Everyone at Blair Horse Trials 2022
- Blackadders LLP Employment Law Team Shortlisted for the Scottish Legal Awards
- Scotland’s Onshore GDP Decreased by 0.5% in April
- Energy Bill and Tax Rebate Scams on the Rise