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Circular Tayside: Zero Waste Scotland (ZWS) is launching a new campaign for face coverings.

Reuse Beats Single-Use Communications Toolkit

10 November 2020 - 15 December 2020

Single-use face coverings can be made from layers of plastic that can’t be recycled.

Make sure yours doesn’t end up polluting our streets and seas, by binning it in the litter bin. ow.ly/FHyF50ChsXH #YourHealthOurPlanet #BinYourLitter @mcsuk @KSBScotland @HowToWasteLess

CAMPAIGN OVERVIEW In response to coronavirus, it is now mandatory to wear face coverings in certain indoor places, shops, on public transport and public transport premises such as railway and bus stations and airports. Face coverings are also required to be worn by many school pupils and parents on the school run. Around 1/3 of Scots choose to wear single-use face coverings instead of reusable options. The widespread use of face coverings has led to a spike in associated litter, which is having a devastating impact on the environment, our wildlife and marine life. Single-use face coverings are made from layers of plastic and once littered will last for decades, polluting our environment. Although littering is not a new issue, many local authorities, environmental organisations and community groups have been reporting an increase in this emerging litter stream and the issue is getting extensive media interest. The results of this year’s Marine Conservation Society Great British Beach Clean highlighted a concerning high level of littered face coverings on almost 1/4 of Scottish beaches cleaned during the week-long event. The inland Source to Sea Litter Quest data supports these concerns, with 69% of litter picks across the UK finding discarded face coverings, as do the findings from the recent Keep Scotland Beautiful Clean Up Scotland community litter picks.

To help communicate anti-littering messages and encourage people to choose the reusable option, Zero Waste Scotland – in partnership with Keep Scotland Beautiful and the Marine Conservation Society – is launching the Reuse Beats Single-Use campaign on 10th November. The campaign will be rolled out across Facebook, Instagram, Twitter and LinkedIn for a five-week period, using the hashtags #ReuseBeatsSingleUse and #BinYourLitter across all digital channels.

 

          

It will be backed by a PR campaign, including a national launch release and a press release template for partners to customise and issue to their local press titles. Partners and community groups are encouraged to download the assets within this toolkit, including social media copy and posters. A web page will be launched to support the campaign, providing advice on how to make your own reusable face covering – www.reusefacecoverings.scot . If you have any questions about this campaign, please contact the communications team at Zero Waste Scotland:

support @recycleforscotland.com.

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